Apr 17, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Marketing (MKTG) - BS Major

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marketing major image

66 credits (no minor required)

2.0 GPA required.

Earn a C grade or better in all major courses including required and business/major elective courses.

Admission to the College of Business required.

Marketing Major Map

Graduation Requirements

Achieve a C grade or better in all marketing major required and elective courses in addition to all required COB core classes. A marketing course taken with a grade of D, F or W can be repeated only one time.
Complete an experiential marketing practicum: MKTG 399 - Internship Problem or MKTG 429 - Small Business Consulting .
Complete a minimum of 50% of the credits required for the marketing major at WSU.
Meet all other WSU graduation requirements .

COB Admission Requirements (19-20 credits)

30 or more earned credits at time of application
2.5 cumulative GPA (including transfer credits)
C grade or higher required in following courses

GEP Courses

both courses required for all students thus may not be included in total program credit count

ENG 111 - College Reading and Writing (4 credits)

Choose one

CMST 191 - Introduction to Public Speaking (3 credits)
CMST 192 - Introduction to Effective Communication (3 credits)

Accounting (3 credits)

ACCT 211 - Financial Accounting Principles (3 credits)

Math (3-4 credits)

Choose one:

MATH 110 - Finite Mathematics (3 credits)
MATH 112 - Applied Precalculus (3 credits)
MATH 115 - College Algebra (3 credits)
MATH 120 - Precalculus (4 credits)
MATH 140 - Applied Calculus (3 credits)
MATH 212 - Calculus I (4 credits)

Stats (3 credits)

Choose one:

STAT 110 - Fundamentals of Statistics (3 credits)
STAT 210 - Statistics (3 credits)
◆ ECON 222 - Statistics for Business and Economics (3 credits)

Economics (3 credits)

Choose one:

ECON 201 - Principles of Microeconomics (3 credits)
ECON 202 - Principles of Macroeconomics (3 credits)

Notes

ACCT and MIS majors require MATH 140 or MATH 212
ACCT majors require ECON 222 or STAT 210
See College of Business catalog page for more information

Required Courses (45 credits)

Accounting (3 credits)

ACCT 212 - Managerial Accounting Principles (3 credits)

Business Administration (15 credits)

BUSA 291 - Legal Environment of Business (3 credits)
△ MGMT 325 - Organizational Dynamics (3 credits)
◆ MGMT 334 - Operations Management (3 credits)
◎ MGMT 495 - Strategic Management (3 credits)
MIS 362 - Management Information Systems (3 credits)

Economics (3 credits)

one required for admission - both required for program

ECON 201 - Principles of Microeconomics (3 credits)
ECON 202 - Principles of Macroeconomics (3 credits)

Finance (3 credits)

FIN 360 - Corporate Finance (3 credits)

Marketing (21 credits)

MKTG 265 - Introduction to Professional Selling (3 credits)
MKTG 300 - Principles of Marketing (3 credits)
MKTG 332 - Market Analysis (3 credits)
◆ MKTG 334 - Marketing Research (3 credits)
MKTG 344 - Buyer Behavior (3 credits)
△ MKTG 420 - Marketing Management (3 credits)

Marketing Practicum (3 credits)

Choose one:

MKTG 397 - Sales Team (0-3 credits)
MKTG 399 - Internship Problem (3 credits)
MKTG 429 - Small Business Consulting (3 credits)

Electives (9 credits)

MKTG 327 - Marketing and Entrepreneurship (3 credits)
MKTG 329 - Sports Marketing (3 credits)
MKTG 331 - International Marketing (3 credits)
MKTG 333 - Topics in Marketing (3 credits)
MKTG 336 - Services Marketing (3 credits)
MKTG 338 - Branding (3 credits)
MKTG 339 - Digital and Social Media Marketing (3 credits)
MKTG 345 - Sales Management (3 credits)
MKTG 349 - Independent Study (1-3 credits)
MKTG 353 - Marketing and the Common Good (3 credits)
MKTG 363 - Integrated Marketing Communications (3 credits)
MKTG 365 - Advanced Professional Selling (3 credits) *
MKTG 397 - Sales Team (0-3 credits) **
MKTG 429 - Small Business Consulting (3 credits) **

Notes

* Professional Selling minor students cannot use MKTG 365 as electives in Marketing major.
** MKTG 397 and MKTG 429 can only be used to fulfill one requirement: practicum or elective.
With department approval, one course outside the Marketing Department that contains significant content relevant to marketing may be used as an elective. See the department chairperson for details.

Legend

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement